Communicating the features and functionalities of event software isn’t always easy, especially when it’s intended to provide experiential results.
Cvent, the largest event and hospitality technology company in the world, has overcome this challenge.
To help demonstrate their technology and provide in-depth education on all aspects of event planning, Cvent hosts the Cvent CONNECT convention each year. Implecho has attended this event for multiple years and has seen it from both sides, both behind the scenes while helping with communication headsets and from the public view. They definitely pull out all the stops to make it a premiere experience for "Cventers."
Thousands of attendees from around the world participate in educational sessions, attend exhibitor booths, and network with other event professionals. They also get to see Cvent technology in action while participating in a tech tour of the expansive venue.
What are tech tours and how does Cvent pull them off amid the loud, bustling environment of a major convention? Implecho’s audio solutions and our team of onsite experts play a key role. Keep reading to learn more.
What Is a Tech Tour?
Cvent CONNECT not only provides attendees with practical inspiration and ideas but also demonstrates how their software enhances experiences throughout the venue.
Tech tours are offered as part of Cvent’s programming and attendees can sign up in their Cvent app or onsite. The tours consist of small groups that are guided throughout the convention halls to see first-hand how everything works, from the registration desk and workshop check-in experience to attendee tracking, hallway readers, expo booth visits and more. Each tour stop helps guests envision how the technology will work for their own events.
Allyson Keenan, Senior Manager, Event Technology & Operations at Cvent, shared how the company’s CEO believes these tours are a "can't miss" because they offer a unique blend of education, engagement, and real-world application.
“The tours are designed to provide deep insights into our technology and event operations,” said Keenan. “They showcase not just what we do, but how and why we do it. This immersive experience helps attendees connect the dots between theory and practice, making the knowledge they gain more impactful and long-lasting.”
Overcoming the Challenge of Loud Environments
With Cvent’s tech tours, seeing is believing. But so is hearing. Not surprisingly, the halls of a convention are loud, making it difficult for tour guests to hear important messages.
To make the tours interactive, Cvent equips participants with two-way audio headsets from Implecho. Our technology allows for real-time communication between the guide and attendees, fostering a dynamic and engaging dialogue. Participants can ask questions and receive immediate answers, making the experience more personalized and impactful for everyone on the tour.
RELATED: How to Choose the Best Event Communication Headsets
Here at Implecho, we go beyond simply providing quality equipment and become an extension of the Cvent team. I am part of a team of Implecho audio experts who are deployed onsite to handle everything associated with the headsets, including:
- Unpacking equipment
- Handing out headsets and assisting guests
- Keeping units charged
- Sanitizing equipment in between uses
- Addressing any technical questions or issues that might arise
- Packing up and shipping equipment back
- And more
The comprehensive support allows Cvent staff to focus on what they do best, leaving the management of audio equipment up to the audio solutions experts. If tour schedules change or a last-minute need arises, our team is there to help, going above and beyond to ensure that event attendees have a great experience.
In addition to tours, our Implecho onsite team helps Cvent coordinate their Flash Feature theater silent sessions with specially programmed headsets that allow guests to take in the presentation of their choice and hear everything loud and clear. We also provide Assistive Listening headsets.
LEARN MORE: How Cvent Planners Leverage Silent Theaters
A Continuous Improvement Mindset Fuels Innovation
Just like Cvent continues to find ways to improve user experiences through technology and personalized services, so does Implecho. After each tour, we gather feedback to identify ways to enhance the event in the coming years.
The 2025 Cvent CONNECT event will be held June 9–12 in San Antonio, Texas. There, thousands of attendees will get to enjoy more than 200 exhibitors and more than 150 accredited sessions to discover how they can take their own events to the next level. And our team here at Implecho will be there to make sure the message gets through.
Want even more ideas to improve guest experiences at your event? Download our Ultimate Event Communications Planning Guide below, and connect with us to talk through your event needs.
