Hosting an investor day? When your company’s investors come to town, it’s time to roll up your sleeves and roll out the red carpet.
An investor day can be one of the most important events you host in a given year, helping to affirm why stakeholders should put their trust (and their hard-earned dollars) in your company. Not only do you get to showcase your people and products, but you also get to communicate your company’s vision for the future — a future your investors want to be a part of.
In the same way that you expect your special guests to invest in your company, they also expect you to invest in them by creating a great experience and making it worth their time when they visit your facility or event.
Investor Perceptions: The Impact of Clear Communication
Facility tours are perhaps one of the best ways to demonstrate your company’s capabilities and shape an investor’s perception. On a loud, bustling production floor, however, investors need more than just a view of operations; they need clear insights that only direct communication provides.
Trying to yell above the noise of production equipment and forklifts is no way to make a good impression. If you’re serious about communicating a clear message, you’ll want to equip your tour guests with quality audio headset rentals that cut out the noise and allow them to hear every word from the tour guide. Creating an interactive experience where investors can ask questions is also important. For this, you’ll want to use a two-way communication system that allows participants to ask questions with the touch of a button.
Audio communication headsets create a sense of professionalism. Instead of feeling like observers, investors can engage in real-time and gain firsthand insights into your company’s processes and innovations. This approach helps reinforce your company's credibility, building trust and inspiring confidence.
HEADSET COMPARISON: Audio Systems for Loud Environments
Investor Day Tour Planning: Get the Timing Right
You’ll need to establish a clear agenda and offer value beyond what investors might learn from your company website, newsletters or business reports. Planning presentations, luncheons or meetings is a big part of an event, each with relatively clear-cut timeframes. Interactive tours, however, are more difficult to time because they are more fluid when questions and answers are a part of the mix.
One of the most overlooked planning details I’ve seen when helping coordinate audio headsets on-site is not allowing enough time for tours. Multiple tours are often conducted at once and handed off from one tour guide to the next. If the first tour group runs overtime, it can create a ripple effect that disrupts the schedule for all other groups.
You’ll want to make sure each group has ample time to experience the facility and get answers to their questions. It’s also important to factor in transition times from one group to the next. Even minor delays can quickly accumulate, causing logistical headaches and leaving investors waiting or feeling rushed. We developed a facility tour planning checklist with additional tips, so be sure to check that out.
Manufacturing Plant Tour Planning Guide & Checklist
Leverage NFC Audio Technology
Investor tours often have multiple subject matter experts who share in various parts of a facility. One of the best ways to transition from one tour guide to another is by using an audio communication system with NFC (Near-Field Communication) device pairing technology.
NFC enables tour hosts to “hand off” their group to the next subject matter expert by simply tapping their devices together. The next presenter’s headset is then automatically reprogrammed to the appropriate channel for a seamless transition to the next phase of the tour. Tour guides and guests don’t need to worry about switching channels or fidgeting with buttons, allowing them to focus solely on the tour.
The technology eases the investors’ experience by simplifying logistics, saving time and reducing the chance of technical issues. If you feel NFC technology would be valuable for your investor day tours, we recommend the ListenTALK audio system which allows up to 20 simultaneous groups with unlimited participants.
Factory Floor Tour Challenges and Managing Safety
Production environments typically have machinery and movement that not only makes it difficult for investors to hear a presenter clearly, they may pose potential safety risks for those unfamiliar with the setting. Using audio equipment designed for loud environments ensures that investors will hear every word and stay safe.
The best ways to overcome communication and safety challenges on the production floor include:
- Noise-Canceling Headsets: Providing investors with noise-canceling headsets ensures they’ll hear presentations clearly without having to crowd around hazardous equipment or simply be unable to hear from the back of a group
- Real-Time Safety Instructions: Ensuring that investors receive timely instructions, such as warnings about moving machinery, promotes safety and minimizes risks
- Language Interpretation: Some plant tour systems feature a language interpretation mode to help ensure your international investors hear important safety messages and benefit equally from the tour experience when a language interpreter is provided
- Encrypted Audio: While not a physical safety feature, knowing your audio is not transmitted outside your group helps protect trade secrets and proprietary information reserved for investors only
Going the Extra Mile for Investors
I have one final recommendation for taking your investor tour to the next level. One of the best ways to ensure everything associated with your tour goes smoothly is to have an audio system expert onsite to manage the equipment. We offer this service here at Implecho. That way, your tour guides and company leaders focus fully on engaging with guests instead of worrying about headsets.
When we come onsite, we handle everything from rehearsals to setting up the audio gear and ensuring it runs smoothly to sanitizing in between uses, charging batteries and quickly troubleshooting any issues or last-minute changes that come up. Guides don’t have to think about programming the NFC technology, adjusting settings or managing transitions; they can stay present with the investors, answering questions and reinforcing the value of your partnerships.
Our goal is to make it effortless for everyone involved—investors get a seamless experience, and your team can keep the spotlight on what matters most: showcasing your company and its innovations.
Want to learn more about Implecho’s comprehensive onsite service, request a free demo or talk through your audio communication needs? Let’s connect.
